Jaipur Rugs, Founded in 1978 by Nand Kishore Chaudhary, a social entrepreneur with the philosophy of connecting grassroots weavers to the world’s urban customers, Jaipur Rugs became India's largest manufacturer of hand- knotted carpets. Started with two looms and 9 weavers, today the company directly collaborates with more than 50,000 rural artisans in nearly 600 remotest villages of India and exports to more than 90 countries in the world.
Initiatives like “Manchaha - what the heart desires” where weavers have a freedom to design their own rugs, has led to a cultural movement where the artisans are expressing simple thoughts in unexpected patterns showcasing their personal stories and the culture which they live in. The weavers pick and choose the aspects of their reality around them, and give a shape to their intangible thought and as an evolving engagement with their carpet creations, translating their experiences in the form of art.
Jaipur Rugs’ International Artist Village Residency aims to create interactive art spaces in the villages of Rajasthan, where the women weavers work at the comfort of their homes. The residency believes in the creative capabilities of the grassroots and the possibilities of innovation by facilitating the strength of co-creation of traditional - generational weavers and the international contemporary artists of the world.
Through this exchange, a fusion of ancient weaving techniques, honed over 2500 years, and modern artistic expression emerges, all inspired by the land and culture of Rajasthan, India.
The project developed throughout the residency will later be exhibited in one of the global stores of Jaipur Rugs (Jaipur/Dubai/London/Milan)
Jaipur is a city with various charms. The royal city of Rajasthan is not just home to forts, palaces and incredible architecture, it is home to intricate arts and crafts. The Pink City as is lovingly called has a rich history of performing culture and craft production. Today, Jaipur has 30 different crafts forms, and at least 7 mainstream performing arts with 36 craft industries of different kinds of crafts from textile production to stonework.
Jaipur is known for the finest hand-made carpets and rugs. Woven in rich colors, patterns, and designs, the wool or silk rugs and carpets are best used as home décor items. The residency will take place in selected villages in and around Jaipur which consist of master weavers who are specialized in persian hand -knotted and hand tufted carpet making. The villages are also filled with other crafts like pottery, lac bangle making, stone work, leather shoe making, silver jewelry etc. The residents will have exposure visits to these workplaces and interaction with the local knowledge keepers.